Synergetic Communications

WORK – Hudson’s Bay

Hudson’s Bay Company

Service: Creative, Strategic Planning, Translation & Adaptation, Media Buy

Hudson’s Bay is well known for its chain of departmental stores in Canada. As a leading brand in the marketplace, they are full-line retailers that carry a range of products: basic home goods, accessories, and high-end fashion apparel.

For nearly 20 years, we’ve been working closely with Hudson’s Bay to attract markets with the greatest buying power: the ethnic consumers. Every year, we help them transform their seasonal beauty campaigns to match a theme in the Chinese calendar. While artists at Hudson’s bay design the original graphics, we contribute to the process by identifying concepts that are most meaningful to Chinese cultures. Our team also translates and adapts their English content into Chinese, while concurrently organizing the artwork for media placement.

The resulting campaigns are always a festive success. We’ve established a friendly and memorable working relationship with the advertising team at Hudson’s Bay. Presently, we continue to work with them on future exciting projects.