Service: Creative, Strategic Planning, Budget Planning, Media Buy
At Willowdale Subaru, the staff swears by providing a trusty and relaxing shopping experience for their customers. Whether you want a trade-in, have a financial inquiry, or need car maintenance, their full-line service will accommodate your needs.
Different cultures display different buying patterns. Over the past year, our team has been monitoring Willowdale Subaru’s growth in the ethnic markets. Since Subaru is already a renowned automotive brand among the Chinese community, our goal was to emphasize the dealership’s premium services and prices. Accordingly, all our promotional strategies for online, print, TV, and radio ads were carried out to favor the Chinese’s perception of the dealership’s reputation. By focusing on powerful graphics and attention-grabbing phrases, we integrated our creativity with the company’s corporate strategy and successfully produced evocative ads for each season.